Client

Ojjas

About

Ojjas is a brand that specializes in creating handloom and craft-based garments, such as sarees, using natural techniques like Batik, Bagru, Ajrak, and more. Ojjas aims to bring customers closer to their cultural heritage through high-quality, affordable products that can be purchased online. The company places a strong emphasis on sustainability, using eco-friendly processes and handloom techniques to create its fabrics. In addition to offering elegant, ethnic garments, Ojjas also aims to produce products that are made with a conscience, catering to those who value ethical and environmentally responsible fashion.

Offerings

Industry

Problem

Positioning Is The Name Of The Game

To distinguish their products from the multitude of brands vying for consumer attention, a company must offer a combination of aesthetics and practicality that is unparalleled.
To position Ojjas as a classic textile brand for quality-conscious people and to inspire a more natural, intentional, and thoughtful way of buying and living.
Conveying Ojjas's natural and organic roots while also highlighting their decade-long marriage with traditional Indian printing techniques and maintaining relevance in modern times.
To display the handmade, carefully designed nature of the brand to potential customers.

Solution

Historical, Natural & Classy

An elegant and sophisticated design that is both trust-building and unforgettable. The logo, which was created by blending organic imperfections with modern structural elements, establishes the brand as distinct from its competitors and positions it to appeal to nature-loving, creative, and conscious buyers. The use of the colors burgundy, caramel, and deep green, which have a century-old history with hand block print styles in Madhya Pradesh, Bagh, further enhances the appeal of the brand. Red and green, as primary colors that are often used as dyes, add to the uniqueness and memorability of the brand.

Identity

Ojjas is a textile and ethnic brand that promises its consumers high-quality, natural, and handcrafted products that make them feel unique and connected to nature and tradition. Therefore, we formulated the brand identity to be elegant, traditional, and ethical, using a sophisticated yet organic approach.

The colors burgundy, dust storm, and castleton green were inspired by hand block print styles in Madhya Pradesh, Bagh, and various aspects of nature. These colors enhance the brand’s traditional and natural aesthetic, making it stand out in the marketplace.

As Organic As You

Primary Logo

The leaves in “O” create a connection to nature through their organic, imperfect shape, and it's the epitome of celebrating the unique character of things found around us.
The brand's connection to textiles is represented by the subtle inclusion of a thread between the letters "A" and "S". This visually represents the brand's focus on textiles.
As a whole, the logo is considered a blend of Organic and modern, structured elements. Designed to set the brand apart from its competitors and establish it as a brand that will appeal to conscious and creative individuals.
To display the handmade, carefully designed nature of the brand to potential customers.

Secondary Logo

Logo Suite

Brand Colors

Brand Patterns

Brand patterns are one of the most exciting and interesting branding elements, they play an important role in creating strong brand recognition, bringing depth to brand identity, and creating a memorable brand experience. In fact, sometimes a brand pattern can be more recognizable than the logo itself.

Packaging

The packaging of a textile brand is the ultimate first impression. In today’s fast-paced world, it’s the key to capturing the hearts and wallets of discerning consumers. A well-designed package can elevate a brand from ordinary to extraordinary and make all the difference in securing success.

It's The Little Things That Count

”The design of each package was heavily influenced by the use of patterns. By combining traditional print styles and color schemes, we were able to give each package a distinct and cohesive visual identity. One challenge we faced was the risk of the design being mistaken for or blended with other brands that also incorporated patterns into their packaging. To avoid this, we incorporated organic, imperfect patterns into the design and used a handmade, block-dye aesthetic to add a natural touch while still maintaining a clean and modern look.”

Stationery

Custom stationery is a personal touch that showcases attention to detail and company personality. It also affects customer perception of the brand.

A Lasting First Impression

Brand Photography

Images that capture the essence and resonate with Ojjas.

Pictures That Paint The Brand's Story

Impact

Design That Leaves An Unforgettable Impression Through Thoughtful Execution

The rebranding of Ojjas was a success, positioning the company as a unique, artistic, and environmentally conscious brand. This new image was well received by consumers, leading to increased sales and online adoption of Ojjas products, even though the brand was new to the online market and the prices were higher than competitors.

Glory Awaits Your Brand With Us

If you’re seeking a do-it-all agency to help bring your ambitious goals to life, just let us know. We would be happy to discuss how we can support you every step of the way.