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Brand identity isn't your logo. What it actually is, what it isn't, and the six elements that make a brand recognisable — from a studio that builds them.
Flat design is over — tactile maximalism is the dominant signal in 2026 branding. Here is why the shift happened, and why chasing it blindly is the trap.
FSSAI's 2026 amendment is law, with a 2027 deadline — and a front-of-pack nutrition mark is coming. What changed, and how to design for it without an ugly pack.
Lay's 2025 rebrand wasn't a cosmetic refresh — it was built on a startling data point. Here is what any brand can learn from doing it for a reason.
AI can generate a logo in 90 seconds. Here is what that gets you, what it quietly destroys, and how we actually use it in the studio.
Nostalgia branding in India works when the memory is real and the product earns it. Most retro rebrands are cosplay. Here is how to tell the difference.
The packaging design process has 8 steps — and most studios skip four of them. Here is what the full process actually looks like, from brief to press check.
Most startups don't fail at branding because the logo is bad. They fail because they mistake the logo for the whole job — and never build the system underneath.
Branding in India costs anywhere from ₹15,000 to ₹20 lakh+ depending on who you hire. Here is what actually drives the number — and how not to overpay.
