The logo of Avval Digital Marketing Company in Bhopal.

Client

Shahi Dabba

About

Shahi Dabba is an Indian restaurant that specializes in traditional tandoori cuisine. The restaurant’s motto is “Taste of Tandoor, Dhaabe se Door.” They offer a diverse and affordable menu, featuring dishes from all regions of India. The restaurant is a great option for those who crave tandoori food but may not have access to it in their local area. They provide a convenient and satisfying solution for enjoying authentic Indian cuisine without breaking the bank.

Offerings

Industry

Problem

Tandoor, Ghar Se Door?

Solution

Enticing Desi & Shahi

Shahi Dabba’s brand design is bold, authentic, and shahi. We drew inspiration from Indian truck art and trollies. The logo features a blend of a bold Devanagari script and a Bold Display Typeface, setting it apart from competitors. The color scheme of red, green, and yellow is designed to whet the appetite. Shahi Dabba is a reliable and authentic choice for delicious tandoori food anywhere.

Identity

The design of the brand is bold, desi, and truly Shahi. We drew inspiration from the vibrant art style found on Indian trucks and trolleys, which is a familiar sight to those who love highway rides and traditional dhaba-style tandoori food. The logo, featuring a blend of a bold Devnagri script and a bold display typeface, is paired with an illustration of a dabba (Indian stacked tiffin), which serves as a unique visual representation of the brand and differentiates it from competitors.

The use of red, green, and yellow colors, which are drawn from the same aesthetic, is chosen to create an appetizing and mouth-watering effect. This cohesive brand identity positions Shahi Dabba as a reputable and trusted choice for anyone who wants to enjoy smokey bites on the highway or in the comfort of their homes.

Bringing The Dabba Dhaba At Your Home

Primary Logo

Secondary Logo

Brand Colors

Brand Illustrations

Illustrations can visually represent brand values and differentiate it from competitors, while also evoking emotions and building a strong connection with target audience. They can be just as recognizable as the logo and help reinforce brand messaging and strengthen identity.

Print Design

Print that evokes the aroma of Tandoor.

Remembering The Good Old Days

Packaging

Easy, Simple yet Unforgettable

Knock Knock. Who? Tandoor

The packaging of Shahi Dabba is designed to showcase the restaurant's bold and desi branding with a combination of vibrant colors, illustrations and typography, which gives a feel of traditional Indian truck art and reflects the authenticity of the tandoori cuisine, it is also designed to be convenient and easy to transport, ensuring that the food stays fresh and hot upon arrival.

Impact

Shahi Design Through Deliberate Execution

We established a strong visual identity that conveys the restaurant’s purpose of providing affordable and accessible traditional tandoori dishes. The strong emotional connection created with customers through familiarity and comfort brought amazing brand recall and positive word-of-mouth recommendations.

Glory Awaits Your Brand With Us

If you’re seeking a do-it-all agency to help bring your ambitious goals to life, just let us know. We would be happy to discuss how we can support you every step of the way.

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