Planterio

brand identity packaging collateral illustration

sustainability built into the letterforms, not bolted on beside them.

about the client

Planterio is a plant-based tableware brand built on a simple idea: everyday foodware that's better for people and the planet. Made from natural sugarcane bagasse, it offers a sustainable alternative to disposable tableware without giving up the strength and convenience food service needs. The goal was never just to sell eco-products — it was to build a lifestyle brand that makes the sustainable choice feel easy and trustworthy.

the challenge

The sustainable-tableware market mostly looks and sounds the same — generic green cues, leaf clip-art, interchangeable claims. Planterio had to read as sustainable instantly while staying commercially sharp and easy to understand, and the identity had to scale across packaging, collateral, future product lines and retail. The real problem was distinction: standing out in a category that all blurs together.

our solution

We built the sustainability story into the brand's own structure instead of pinning a symbol beside it. A bold, condensed custom wordmark gives Planterio confidence and shelf visibility; inside the letterforms, a leaf-inspired cut ties it straight back to its plant-based origins. A simplified leaf mark extends the system across stickers, digital and future products. The palette skips harsh eco-clichés for softer plant greens and warm earthy accents, drawn from sugarcane bagasse and the warmth of food service. From the leaf form we grew a full graphic language of patterns and icons, then carried it into packaging with clear hierarchy and into collateral like thank-you cards and product stickers, so every touchpoint feels like one brand.

Planterio colour palette as five leaf-shaped swatches — Rich Green, Muted Sage, Earthy Brown, Deep Canopy and Bagasse White

Person eating a fresh salad from a Planterio bagasse bowl outdoors, beneath the line 'Strong enough for every meal. Gentle on the planet.'

Planterio leaf-form monogram on sage green ringed by 'Grown by Nature, Made for Meals' lettering

Planterio product icon set — glass, spoon, fork, bowl, square box and plate — on deep green

Planterio bagasse-plates box angled on a neutral grey backdrop

Planterio bagasse-plates box shown open-flap on cream

Planterio 'Round Disposable Bagasse Plates' box shown front and side on cream

from supplier to brand

The result is a cohesive ecosystem that moves Planterio from a product supplier to a recognizable consumer brand. A strong identity, a thoughtful packaging system and scalable assets give it a foundation ready for launch, retail and whatever it grows into next — communicating sustainability clearly while staying modern, approachable and distinctly its own.