Taraf

built to look as credible as the founders it backs.

about the client

Taraf is a consultation and brand-launch firm in Sharjah, UAE, working with founders and businesses from strategy through launch. Its ecosystem spans brands like PULL, UNFOLDED, Akiro and Berry Roasters — a serious B2B partner for founders who need clarity, structure and brand direction.

the challenge

Taraf had to look as credible and high-value as the businesses it helps build. Working with founders, investors and brand teams, it couldn't read as a small agency or a casual studio. The identity needed authority, restraint and class — timeless enough for consulting, distinctive enough to feel premium and memorable.

our solution

We built a minimal, luxury-leaning identity around a refined serif wordmark and a sharp monogram system. The direction stays intentionally black-and-white, lifted by quiet neutrals — slate grey, gainsboro, isabelline — so the brand reads mature and composed across stationery, company profile and business touchpoints. Telegraph sets an editorial, high-trust tone; space, contrast and proportion do the rest.

Taraf letterpress business card with a curved wire on a black surface

Taraf printed statement sealed in a vacuum pouch on black

Black Taraf tote bag with the emblem and tagline on a stand

Scattered Taraf business cards spread across a grey surface

Taraf business cards stacked under dramatic raking light on a textured surface

one identity, then an ecosystem

The identity gave Taraf the polish a premium consulting partner is expected to carry. The team was impressed enough to bring us in beyond their own brand — as branding partner across their ecosystem, including Berry Roasters, PULL, UNFOLDED and Akiro. What started as one wordmark opened a long-term creative relationship.