Zion Health

a wellness brand that finally feels as grounded as its ingredients

about the client

Zion Health is a clay-based wellness and personal-care brand built on a single promise: healing from the earth. Its range runs wide — deodorant, toothpaste, clay soaps, hair and body care, serums, treatments, and masks — yet every product traces back to one source: Kanwa Clay and calcium-montmorillonite minerals. The result is a brand where everyday care feels mineral-rich, gentle, and genuinely close to the ground it came from.

the challenge

Zion Health already had the hard part — a real ingredient story and products people trusted. What it lacked was structure. The old identity had drifted out of step with the modern wellness audience it was speaking to, and as the range grew, logo, colour, type, packaging, and imagery had no shared logic holding them together. The brief was the tricky kind: modernize the brand to feel cleaner, calmer, and more premium without spending the earth-rooted credibility it had already banked — and build a system flexible enough to carry every future launch.

our solution

We rebuilt the identity around one organizing idea: a system calm enough to feel premium, flexible enough to stretch across a growing product universe. The wordmark dropped its old-school wellness look for a softer lowercase form, and the leaf became the central symbol — minimal, never decorative, an instant read on plant-based, earth-derived care. A 'zh' monogram handles the small touchpoints while a circular leaf mark works as a seal for icons, product graphics, and social. The palette pairs deep greens and earthy browns with brighter yellow, coral, blue, teal, and pink, so each product range reads distinct without breaking the family — and an imagery direction of close-up skin, clay textures, water, and botanicals builds a world that feels sensory and ingredient-led rather than clinical.

Zion Health colour and mood board — earthy greens and browns with coral, yellow, and teal accents across botanical and skin tiles

Zion Health zh leaf monogram set large over a close-up of water-beaded skin

Zion Health serum in a yellow dropper bottle resting on softly draped fabric

Zion Health skincare ritual collage — clay masks and serums applied across close-up skin shots on black

Zion Health product range — colour-blocked care tubes carrying zh labels on a dark botanical surface

Zion Health ecommerce homepage shown on a laptop, leading with an oil-free hydration hero

healing from the earth, refreshed

Zion Health Ancient Clay anti-frizz shampoo and conditioner bottles resting in grass among yellow pears

Zion Health ClayDry deodorant trio — Santal White, Lavender, and Palo Santo sticks on a woven tray

from scattered visuals to one wellness system

The real win wasn't a newer logo — it was clarity. Zion Health can now launch a product without treating it as a fresh design problem; the colour system, packaging hierarchy, and ecommerce visuals all draw from one language. That structure reads as trust on the shelf, polish on social, and confidence on the site. Earthy and fresh, natural and structured, established and current — the brand finally holds all of it at once.