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Packaging design cost in India runs ₹5,000 to ₹15,00,000+. The real difference isn't the price tag — it's whether the pack survives the press.
FSSAI's 2026 amendment is law, with a 2027 deadline — and a front-of-pack nutrition mark is coming. What changed, and how to design for it without an ugly pack.
Lay's 2025 rebrand wasn't a cosmetic refresh — it was built on a startling data point. Here is what any brand can learn from doing it for a reason.
The packaging design process has 8 steps — and most studios skip four of them. Here is what the full process actually looks like, from brief to press check.
