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Berry Roasters — World of Coffee

brand identitypackagingspatialcollateralillustration

one logo, grown into a whole coffee world

about the client

Berry Roasters is a sustainability-led coffee roastery in Sharjah, UAE, with a story that runs the length of the cup — sourcing, roasting, packaging, and the daily ritual of a good brew. For World of Coffee Dubai, the brand arrived with its logo already in place, but needed that single mark to grow into a fuller event identity that could carry the journey behind every cup.

the challenge

A logo and a strong story weren't enough for a floor as busy as World of Coffee Dubai. Berry's core message — that every step is intentional, ethical, organic, and considered — had to land at a glance across booth graphics, product displays, packaging, bags, and print, without the whole thing reading like a disconnected rebrand.

our solution

We expanded the existing logo into a warm, illustration-led event system built around a farm-to-cup narrative. Soft greens and creams, coffee-led accents, and a flexible cast of illustrations — farms, shrubs, beans, clouds, sun, grinders, roastery tools, cups — tell the journey simply, scaling from a close-up COCOLOCO label up to booth walls, banners, totes, jars, and stationery. Clean, event-friendly type keeps the story legible at every size, and the specialised COCOLOCO SKU carries its product details clearly while still feeling crafted and part of the larger world.

Berry Roasters' farm-to-cup illustration band — farm, roastery, beans and cup drawn across a deep green panel
A Berry Roasters event poster reading 'From Roaster to Your Heart, One Cup at a Time' over a farm-to-cup grinder illustration on cream
A Berry Roasters poster reading 'More Than Just Beans, It's a Ritual' with a walking coffee-cup character on sage green
Top view of a Berry Roasters COCOLOCO tin on deep green, its lid embossed with 'Sustainably Sourced, Sustainably Roasted'
The Berry Roasters COCOLOCO label face, a cup illustration framing the coffee's process, variety and roast details
A Berry Roasters event kiosk in deep forest green, its panels carrying the farm-to-cup illustration system
An open Berry Roasters COCOLOCO coffee tin on a soft sage-green ground, lid lifted to show the illustrated label
A sealed Berry Roasters COCOLOCO tin photographed on a deep green ground

from roaster to your heart

Berry Roasters' 'Roast to Perfection' still — a pour-over dripper lit low against black with the brand mark above
A Berry Roasters host presenting at the World of Coffee Dubai booth
A close-up of Berry Roasters beans tumbling in the roaster under a scoop

a brand that pours the whole journey

Every surface tells the same farm-to-cup story. The illustration band, the coffee-led palette, and the COCOLOCO label system carry from the booth to the bag to the jar in hand, so Berry showed up at World of Coffee Dubai as one complete, considered world rather than a logo doing all the work. The sustainability message — sourced, roasted, packaged with intent — finally reads at a glance, warm and premium among a floor full of coffee exhibitors.

the result

world of coffeedubai event identity
farm-to-cupillustrated brand system
A Berry Roasters canvas tote bag resting on a wooden chair, printed with the 'More Than Just Beans, It's a Ritual' character illustration

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