The Great Bellingrath Harvest
a harvest festival with a flower at its centre
about the client
Bellingrath Gardens and Home is a historic garden estate in Alabama, known for its seasonal displays, events and floral spectacle. The Great Bellingrath Harvest is its fall festival — pumpkins, plant markets, garden walks and family activities staged across the grounds each autumn.
the challenge
The festival had to feel festive, seasonal and garden-led without tipping into childish or generic. It also spans many experiences at once — plants, pumpkins, flowers, gift-shop moments, photo displays — so the identity needed to flex across very different touchpoints while still reading as one festival world.
our solution
We built a complete festival identity around the warmth of fall. The palette leans on tangerine, garden green and deep reds drawn from pumpkins, foliage and harvest light. A serif-led wordmark gives the event a classic, estate feel, while the logo mark — an orange, many-petalled flower — ties the festival back to the gardens themselves. Together they make a tone that is joyful, warm and unmistakably ownable.
one flower to hold the season together
The flower mark does the heavy lifting. It scales from a tiny submark badge to a full tiled pattern, carrying the festival across digital promotion, event comms and on-ground collateral without losing its character. The serif wordmark keeps everything grounded in the garden's heritage. The result is a season that finally looks like one thing — branded, cohesive and easy to recognise — while staying true to the garden's floral, festive, family-friendly spirit.
but wait, there’s more
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