even after it dries, a flower is still a flower.
about the client
Stillflower is a curatorial, scent-led studio built around preserving what's usually overlooked — dried flowers, potpourri, preserved botanicals and tactile home goods, reframed as intentional and quietly luxurious. The name carries the whole idea: even dried, a flower is still a flower. Based in Austin, Texas, it lives where art, fragrance, floral design and storytelling meet.
the challenge
Potpourri and dried flowers carry a dusty, dated reputation, while modern home-fragrance brands lean too minimal, too wellness-coded, or too mass-market. Stillflower had to shift the category from 'dead flowers' to 'preserved beauty' — making dried botanicals feel artful, collectible and modern without losing their softness. The system also had to stretch across fragrance, art objects, studio goods and future packaging, reading as a whole creative universe rather than one product line.
our solution
We built the brand on the tension between raw and refined. The wordmark is intentionally imperfect — soft, slightly irregular letterforms that bend like stems and settle like pressed petals, so it feels alive even in stillness. A preserved-bloom illustration anchors the identity, and the SF monogram grows a flower straight out of the letterform, keeping badges, seals and stickers tied to the wordmark. The palette — State Green grounding it, Vegas Gold for sun-faded age, Dark Salmon and Flame for dried petals, Yankees Blue and Tropical Violet for an unexpected, dreamy contrast — keeps it colourful but calm. Hand-drawn botanicals, circular badges and repeat floral patterns finish a world that feels tactile and collectible.
always in season
Instead of selling dried flowers as old-fashioned home fragrance, the brand reframes them as still flowers — preserved, intentional, always in season. That gives Stillflower a stronger emotional hook and a memorable name story, and the expressive wordmark, floral monogram and rich palette give it enough personality to stand out in a market full of neutral wellness brands. The result is a poetic, commercially expandable foundation for potpourri, sachets, scent objects, studio goods and art-led drops — built on the belief that even what's faded can still be worth keeping.
but wait, there’s more
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