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6 posts
Brand identity isn't your logo. What it actually is, what it isn't, and the six elements that make a brand recognisable — from a studio that builds them.
AI can generate a logo in 90 seconds. Here is what that gets you, what it quietly destroys, and how we actually use it in the studio.
The packaging design process has 8 steps — and most studios skip four of them. Here is what the full process actually looks like, from brief to press check.
Most startups don't fail at branding because the logo is bad. They fail because they mistake the logo for the whole job — and never build the system underneath.
Branding in India costs anywhere from ₹15,000 to ₹20 lakh+ depending on who you hire. Here is what actually drives the number — and how not to overpay.
Most brands have a tone-of-voice deck gathering dust in Drive. Here is what real brand voice looks like — with examples — and how to build one your team will use.
